Has your wardrobe become a battleground?

Life has shifted hasn't it? Your body is different, your lifestyle is different, YOU are different. The clothes that once felt like home, suddenly feel wrong. Your wardrobe, previously a source of joy and confidence, now has you feeling overwhelmed and frustrated.

You long to express your authentic self but feel unsure of where to start. Instead, you stand in front of a wardrobe full of mismatched clothes, wondering 'When did this get so hard?'

It's time to reclaim your style. To step into your most powerful era with confidence. To be beautifully, wonderfully, unapologetically YOU.

Authentic style is yours to uncover, not theirs to dictate.

The constant pressure to keep up with trends is exhausting. Advertising screams that you 'must have' these 'essential' items only to turn around and tell you that they are no longer 'in'.

Imagine instead, an intentionally curated wardrobe of meaningful pieces that resonate with your truest self. Pieces that make you feel comfortable, powerful and beautifully YOU.

You deserve a style that celebrates your individuality, not one that demands your conformity. Reclaim your power and step into your most authentic expression.

Let's set fire to the rule book and start creating your legend.

Are you ready to break free and start cultivating an authentic personal style that expresses who you are? Then buckle up! Together, we'll challenge consumer culture, dismantle harmful beauty standards, and explore the socio-cultural forces that shape your wardrobe, so you can unapologetically embrace the most powerful expression of you.

  • INSPIRE ME

    We don’t explore fashion, we explore opportunities for self-expression. Never fast, our beautiful range of preloved and vintage pieces are thoughtful, timeless items to treasure.

    Shop preloved + vintage 

  • ENLIGHTEN ME

    All the burning questions you have been asking about style are answered in this series of love notes. Whatever questions you have about style, I am here to answer them all.

    Your style questions 

  • TEACH ME

    Ready for some rebellious ideas? I help you understand why you wear what you wear, so you can build an empowering personal style that reflects your authentic self.

    Read the blog 

Create a wardrobe that's a work of art.

When your clothes align with your values, it gives you the courage to lean into your style. We find beautiful, unique pieces and take the hard work out of sourcing quality, preloved, and vintage clothing.

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Hi I'm Julie, and I'm on a mission to make you fall exquisitely in love with yourself and the way you look.

Ever since I can remember, clothes have captured my imagination. I wish I could tell you why, but the truth is, that fact remains elusive, even to me. One thing I can tell you, is that my love of clothes has evolved into so much more than playing dress ups.

Tell me more